A truly engrossing and enriching talk based on “A Life of Happiness and Fulfillment” by Prof Rajagopal Raghunathan. Prof Raj is a professor of Marketing at the McCombs School of Business at The University of Texas at Austin. Throughout his career he has given a few TED talks, and is the author of the popular book, “If You’re So Smart, Why Aren’t You Happy?”. He teaches an online course on happiness, and relies on themes from psychology, behavioral science, decision theory and marketing to explain consumption behavior. He also studies the impact that people’s judgments and decisions have on their own happiness and fulfillment. If you are at all interested in being happier, listen to this talk!
Get the book here: https://goo.gle/2PUVtif.