Frank Supovitz, Boomer Esiason, Adam Wald: “What to Do When Things Go Wrong” | Talks at Google

Watch this conversation with Boomer Esiason, Frank Supovitz, and Adam Wald discussing planning and managing tough situations. Hear stories about the NFL, NHL, Indy 500, and NBC Macy’s Day Thanksgiving Parade from the teams who put together the events. Learn how to manage difficult situations including what to do when the lights go out at halftime during the Super Bowl!

In Frank’s new book “What to Do When Things Go Wrong,” Frank, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it’s something you do day in and day out.

About the Panelists:

Frank Supovitz served more than 20 years combined as the head of events for the National Hockey League and National Football League and shares best practices for crisis management drawn from memorable stories and case studies based on his own challenges, as well as those faced by others in a variety of businesses and situations. Among the most recognizable and revealing stories explored in the book was his management of the team responsible for recovery during the Super Bowl Blackout. Award-winning correspondent Armen Keteyian, who was with Supovitz as a camera crew from 60 Minutes Sports captured the behind-the-scenes story of the blackout, wrote the foreword for What to Do When Things Go Wrong.

Boomer Esiason enjoyed a 14-year career in the NFL as a quarterback for the Cincinnati Bengals, New York Jets and Arizona Cardinals. A four-time Pro Bowl quarterback, 1988 NFL MVP, and a champion of many charitable causes, Esiason began focusing on cystic fibrosis in 1993 when his son, Gunnar, was diagnosed with the disease. In 1994, Esiason launched the Boomer Esiason Foundation, a dynamic partnership of leaders in the medical and business communities joining with a committed core of volunteers to heighten awareness, education and quality of life for those affected by CF, while providing financial support to research aimed at finding a cure. Upon retiring from the NFL, Esiason shared his talents as a commentator for ABC’s NFL “Monday Night Football,” and Westwood One Radio’s “Monday Night Football” broadcasts for twenty years. Esiason joined CBS Sports in 2002 as a studio analyst for “The NFL Today,” and in 2007, he became host of WFAN’s national weekday morning radio show, now called “Boomer and Gio,” which is simulcast nationally on the CBS Sports Television Network. Four years ago Boomer joined Showtime’s “Inside the NFL” as a co-host.

Adam Wald currently serves as Director, News Field & Production Operations for NBCUniversal. In this role, Adam oversees operations and production management for Nightly News with Lester Holt, Dateline NBC, MSNBC, as well as NBC News special events and projects. In addition to his role at NBC News, Adam is the Line Producer on NBC Entertainment’s annual holiday broadcasts, which include the Macy’s Thanksgiving Day Parade, Macy’s 4th of July Fireworks Spectacular, and Christmas Tree Lighting in Rockefeller Center. On these broadcasts, Adam guides an operations team and production crew of over 300 people to ensure a successful broadcast while negotiating the logistical and contingency plans for each show. The Parade, Fireworks, and Tree Lighting shows are seen by a combined 35 million people annually.

Moderated by Mike Abrams.

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