Cookies as a Form of Activism | Jasmine Cho | TEDxPittsburgh

Hear how baking and activism combine to tell untold stories of Asian American history through a medium that almost always attracts attention: cookies. In the process, baker and humanitarian Jasmine Cho shares her personal journey and stories that belong in the history books (and on cookies). Jasmine Cho is the Founder of Yummyholic, an online bakery specializing in custom cookies and cupcakes that taste as amazing as they look. Jasmine was recognized as a 2017 Creator of the Year by the Pittsburgh Technology Council and Creative Industries Network, a Who’s Next under 40 in Food Honoree by The Incline, and a Women & Business Honoree by Pittsburgh Magazine. Yummyholic partners with Beverly’s Birthdays and The Women’s Center & Shelter of Greater Pittsburgh and has donated nearly 4,000 treats to these and other organizations since its inception in the fall of 2015. In addition to integrating charitable giving into her business, Jasmine uses her artful baked goods to spark conversations around creativity and cultural awareness around Asian American history and identity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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