How does gaming link people in today society? In business, companies use gamification as a marketing tool to attract customer; while government and non-governmental organizations deploy it to connect citizens and public powers. Gianluca Sgueo, a global professor major in public law and policy analyst, tells us how a gamified government facilitates and engages the citizens in the policy-making process; as well as its inconspicuous but important impacts brought to our lives. Gianluca Sgueo is Global Media Professor at New York University in Florence, Visiting Professor at HEC Paris and Research Associate at the Center of Social Studies of the University of Coimbra.
His area of expertise is the public sector, to which he provides professional services. His academic work focuses on participatory democracy, lobbying and globalization and he is author of a recent work about Games, Powers & Democracies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx