How your consumption promotes political visions | Sofia Ulver | TEDxLundUniversity

By using an illustrative example of three colours, Sofia paints a picture of how our consumer society is in change and ideological shifts are a part of it. At this very second, we are all a part of, and we make or even perform what will come, thus nothing should ever be taken for granted.
Sofia is a professor within marketing and an expert on social trends. How can larger shifts and social trends in society affect the global and local market? How are markets created? Can they be manipulated and how easy is it to predict the future by looking at our history? This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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