How to grow from underdog to basketball and social media icon | The Professor | TEDxDenHelder

Grayson ‘The Professor’ Boucher tells his life story. How he grew from a benchwarmer to a social media influencer. He defied the odds in pursuit of his dream of becoming a professional basketball player. Now he is a successful entrepreneur expanding the Global Hooper brand. He shares the lessons he learned and holds dear.
GlobalHooper is a ball player’s brand that strives to inspire, encourage, and unite people globally regardless of gender, age, race, social class or skill-level. We hoop for the passion, not the payout. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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